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[PPT] How the ‘Certification Revolution’ Facilitates New Ethics in International Affairs

Michael E. Conroy, Colibrí Consulting 28 Nov 2007


audio: Michael Conroy: "Branded! How the Certification Revolution is Transforming Global Corporations"

Michael E. Conroy, principal, Colibrí Consulting – Certification for Sustainable Development 28 Nov 2007


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audio: Michael Conroy: "Branded! How the Certification Revolution is Transforming Global Corporations"

Michael E. Conroy, principal, Colibrí Consulting – Certification for Sustainable Development 28 Nov 2007

Michael Conroy discusses his new book Branded! about how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues. Rising demand for ethically certified products shows that civil society can use the vulnerability of brand value as leverage to create a new international ethic for corporate behavior.


[PPT] How the ‘Certification Revolution’ Facilitates New Ethics in International Affairs

Michael E. Conroy, Colibrí Consulting 28 Nov 2007


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event in New York, 28 Nov: Author Michael Conroy will discuss Branded!, his new book on certification schemes

Global Policy Innovations, Carnegie Council for Ethics in International Affairs 28 Nov 2007

Author Michael Conroy will discuss Branded!, his new book on certification schemes and their effect on global corporations.

Wednesday, November 28, 2007, 3:00 PM, Global Policy Innovations, Carnegie Council for Ethics in International Affairs, 170 East 64th Street, New York, NY 10065-7478


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event in New York, 28 Nov: Author Michael Conroy will discuss Branded!, his new book on certification schemes

Global Policy Innovations, Carnegie Council for Ethics in International Affairs 23 Oct 2007

Author Michael Conroy will discuss Branded!, his new book on certification schemes and their effect on global corporations.

Wednesday, November 28, 2007, 3:00 PM, Global Policy Innovations, Carnegie Council for Ethics in International Affairs, 170 East 64th Street, New York, NY 10065-7478

new book: Branded! How the 'Certification Revolution' is Transforming Global Corporations

author: Michael E. Conroy; publisher: New Society Publishers Jun 2007


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new book: Branded! How the 'Certification Revolution' is Transforming Global Corporations

author: Michael E. Conroy; publisher: New Society Publishers Jun 2007

Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:

* Why are retail giants paying premiums for ethically-produced products and not overcharging their customers?

* How have NGOs gained such power and credibility?

* What are the challenges of these new modes of corporate accountability for both NGOs and corporations?

* What are the unexpected opportunities for newly accountable corporations?

[includes sections on Nike, Marks & Spencer, Grupo Orsa, Green Mountain Coffee Roasters, Wild Oats, Citigroup, Lapa Rios Ecolodge, Tiffany, Wal-Mart, and the tourism sector]

event in New York, 28 Nov: Author Michael Conroy will discuss Branded!, his new book on certification schemes

Global Policy Innovations, Carnegie Council for Ethics in International Affairs 23 Oct 2007

Related topics...